It's Just Blood Period.
Teaser

AREAS
MOTION GRAPHICS
PHOTOGRAPHY
EDITING
CONCEPT

PROJECT DONE AT
NH1 Design, Gurgaon
http://nh1design.com/

Visualized as a pre-launch film as part of the Don't Hide It Period campaign. The film addresses the social taboos associated with periods. In a society where on top of expecting women to hide and control the messiness and paraphernelia that surrounds the evidence of their reality, there are a number of practices that enhances the stigmas associated with periods. As a sign of dissent we wanted these symbols associated with periods to themselves bleed registering the message that it's just a natural biological process and there is nothing to be ashamed of. After all it's just blood. Period.
  

Various visual abstractions were ideated based on the stigmas associated with menstruation.

PT1
PT8
PT2
PT3
PT4
PT6

We also pulled off some decent DIY VFX on a minor budget on this project. A lot of  the visuals were achieved with simple camera tricks and frugal rigs and a lot of clean ups.

Egg Falling WIP
PT-WIP-2
Panty WIP
Chocolate Bar WIP

© Nitin Shekhar

© Nitin Shekhar

[email protected]
+91 996 778 4886