Sunshine Hospitals a multi-super speciality institution based out of Hyderabad, India shares the objective of making world-standard healthcare available, affordable and accessible to the common man. The video was done as a part of the branding case study for NH1 Design, Gurgaon.
The video inspired by Orwellian dystopia presents a bleak view where hospitals work like business empires and patients are treated like commodities on a conveyor belt.
A dramatic monochrome colour palette accentuates the bleakness of the dystopian setting. This is contrasted towards the end with the identity reveal for Sunshine Hospitals that quite literally pierces through the dark clouds.