Don't Hide It Period.
Explainer Video

AREAS
CONCEPT
MOTION GRAPHICS
PRODUCT PHOTOGRAPHY

PROJECT DONE AT
NH1 Design, Gurgaon
http://nh1design.com

‘Don’t Hide It. Period’, is a campaign launched by NH1 Design, Gurgaon to encourage conversations about periods and break the taboo surrounding the natural and biological function of the female human body.' With an aim to change mindsets, spark conversations and allow women to embrace periods, the conventional sanitary napkin packaging was redesigned to inspire women and make periods part of everyday conversation. 

As part of the launch this super short video was produced introducing the cause and the packaging system designed by NH1 Design.