CoolCoach is a social enterprise that aims to Make Nations Fit by comprehensively train the sports oriented youth from under privileged backgrounds in fitness. Their first initiative in this regard is to bring quality Physical Education (PE) to children in under-resourced schools. Children who associate fun with exercise at a young age are more likely to continue living an active life. It is precisely this that we strive to bring for the children we coach.
To bring quality PE to schools, CoolCoach will select youth who have an interest in fitness/sports but come from low-income families, train them on PE and then place them as PE teachers in resource-constrained schools. It provides a fantastic opportunity for motivated youth to be quickly skilled and gainfully employed.
Once the trainees are done with their training, CoolCoach will help place them in the growing fitness industry in India where they would continue to work on Making India Fit.
The logo mark is inspired by the form of a whistle, the most recognizable symbol associated with a coach and uses the alliteration in the name CoolCoach to good effect to form a smart and clean mark. The inclined axes lends it an energy that suggests a positive forward momentum.
Drawing parallels to how a coach motivates their mentees on the field to exert themselves, the visual language uses these action words/calls and uses them in the context of CoolCoach trying to uplift the underserved. The illustration style and textures used in the messages is a callback to the manually done court marking on fields with powder.
Along with a visual language various layout options were given in a templatized format for internal reports and white papers to be published.